The best way to make a real connection with the target audience is to share real customer success stories and engage with them. Digital feedback like Google reviews has become one of the most popular tools marketers use. It humanizes their marketing and diverts the attention of the customers.
Marketers integrate the Google review widget to the website to build a genuine presence in front of their target audience and boost their conversions. Thus using the Google review widget is a game-changer for marketers.
Let’s find out what is a Google review widget, what are its benefits, and how you can embed it on your website.
What is the Google Reviews Widget?
Google reviews widget is the best way to select and add Google reviews to your website or another digital platform.
A Google Review Widget enables you to select the best ratings and reviews, creatively design them in a presentable card, and directly share them on the website. Using the widget will also give you the benefit of other features. You can see the analytical data of the widget’s performance to see how the website visitors are engaging with the Google reviews embedded on the website.
A widget helps you to filter the Google reviews, so you can qualify the best ones, and customize their presentation, so it matches your website interface.
Widgets also help you display Google Reviews on your website in real-time. You don’t have to separately upload any new Google review on the website through the widget; you can auto-update it.
Benefits of Using Google Reviews on the Website
Adding Google reviews to your website will capture the attention of your visitors and engage them with your content. It will benefit you in many ways. Here are the main benefits of adding Google Reviews to your website.
1. Give Social Proof
Google reviews are the social proof of your brand’s existence, quality services, and products. Embedding Google reviews to the website will help you present your brand as reliable to your visitors. Build brand authority and reputation with Google Reviews on the website.
2. Enhance Website Appearance
Don’t be stuck on a boring website interface. Try new things with Google Review embeds. Website visitors don’t scroll or navigate further if they lose interest in the initial viewports. But you can attract them with Google Reviews. Displaying it on the website will enhance the interface and add freshness to the content.
As mentioned above, widgets also give you the option to change the design, use themes, and customize the text style of the Google Reviews. You can beautify your website with a widget instead of using Google review screenshots and images.
3. Show Authentic Feedback
Potential customers look for genuine reviews for a brand’s product or service before buying, and Google reviews are the best form of real reviews. But the first digital interaction with a brand for most people is the website, and that is where you can show authentic Google reviews from your loyal customers. It is like the digital version of word-of-mouth marketing. This practice will help you win your potential customers and convert them into customers.
Read More : Top 10 Free Seo Tools and why you should use them
Embed Google Review Widget on the Website Using Social Media Aggregator Tools
Adding Google reviews to the website is easy if you use the right social media aggregator tool. Here are the best tools you can use to embed the Google review widget to your website:
1. Taggbox
You can use the Taggbox Widget to collect the Google reviews, filter the best ones, and easily embed them on your website. Taggbox Widget has an integration facility with many website-building tools, so you won’t have any difficulty embedding it.
The most talked-about features of Taggbox Widget – customization and moderation will benefit you a lot. The customization features enable you to design the widget appearance using different themes and text styling features. You can delete the old or irrelevant reviews from the widget and even highlight the best ones on your website.
2. Reviews on Website
It is a dedicated tool that helps users embed reviews on their websites. By using Reviews on Website, you can add a Google review widget to your website easily. You can aggregate reviews from your Google business account and embed them into the website. The customization features enable you to design your widget feed as per your website structure. You can hide, highlight, or delete any Google reviews from the widget. It is a highly responsive tool.
Conclusion
If you haven’t used the Google reviews on your website till now, it’s time you add them. They are a key resource in bringing your marketing game on point. Using this digital version of word-of-mouth marketing is the best way to market your brand. Your users will be able to trust you better and rely on your products or services after seeing the Google reviews.
So pick a tool to embed Google Review widget and get started today.