If you’re like most entrepreneurs, you want the whole world to know about your company. But how can you get your company in front of more eyeballs? There are two tactics that I recommend. The first is to do creative publicity-seeking out media coverage through creativity rather than cold calling or pitching. This will put your story in front of the right people at the right time. However, ultimately give you more bang for your buck. The second tactic is creating relationships with journalists. However, thought leaders can help tell your story to an audience interested in it. You may also contact Small Business IT Solutionsto get extraordinary media coverage in IT industry.
There’s no doubt that the digital age is making it easier than ever for startups. However, small businesses require to get exposure. But what if you want more than exposure? What if you want real, tangible results? The good news is that there are ways beyond social media posts. However, blog articles can lead to more sales, leads, and opportunities. Each route takes a different approach. There are two ways. However, you can get the most out of your time and money.
What is Creative Publicity?
Creative publicity is about creating a special moment to draw attention to your product or service. Trade Shows cover the entire spectrum of trade shows, from conventions and expos to conferences and tradeshows. Coverage of trade shows keeps your brand known to a larger audience and gives you exposure not only to direct customers but also to people who might be interested in what you have to offer.
It’s not guaranteed itself will lead to a sale, but more often than not, brands mentioned in the press seem to see increased sales and signups for their products. Schedule Your Events The very first step in any marketing campaign is finding the right events to schedule. How Important is “Exposure”? Will attending a few sessions boost business? In a word: sometimes. What matters is the timing and location of your event. Conference program sites offer a variety of calendar features that can be helpful to look at when making your decision. Each event will have certain “tiers” of sessions. These “headlining” programs typically get the most media attention and buzz when they’re on the schedule.
What are the Benefits of Creative Publicity?
No matter your business, there are a lot of benefits to getting creative with your publicity. Here are a few of our favorites: Creative publicity is a great way to drive new business. If people creatively see your brand name, they’re going to feel more engaged with your brand and want to learn more. Creative publicity can help with your SEO. Alongside consumer feedback and social media attention, it can boost rankings and visibility. If you prefer photography over conference-based publicity, perhaps one of the largest stock photography companies in the world can help.
Whether you’re searching for investors, movers, or handymen, these stock photography companies are great for any collective marketing effort. Taking pictures is one of the most efficient ways to capture new ideas and quickly spread them far and wide whenever you’re out and about. For an in-depth search into the creative sides of PR, check out this post over on Moz about creative PR.
Cards: Are You a Sales Pitch Generator? If SEO is your business, you can feel pretty smug about yourself if you bring along a card (we don’t judge). This is one of the oldest revenue-generating techniques in the book. Whether you’re meeting with potential clients or employees, simple cards like this can make the interaction memorable. Whether you feel the urge to send one to potential clients or business partners, remember this key phrase: “Read them, please!” 27% of buyers buy from top-ranked sites. Just because you’re not that great doesn’t mean someone else isn’t. 22% of buyers say personality is their top consideration when choosing a service provider.
Is Creative Publicity a good fit for your business?
If you’re a small business and you’re struggling to get the word out about your brand, then Creative Publicity may be a great fit for you. Creative publicity is a boutique PR firm that has been helping businesses since 2011. They help high-tech companies with PR, social media, and content marketing. They’re experts at bringing in the big brands for important media outlets. We talked to Nathan Buggia, senior manager of public relations, about the creative aspects of Creative Publicity and how they connect with brands.
Creative publicity is best known for the type of publicity campaigns they execute. Brands are usually quite happy to have others pay for the use of their property.
Creative publicity can work on or off-premise. The agency typically works with companies that need to make a splash with their existing brand. Projects will range from local television and radio commercials to events, billboards, and even interactive digital content. In some industries, Creative Publicity may build websites to get exposure for smaller local businesses. From an SEO standpoint, their strategy can result in a higher search ranking because they tend to focus on authoritative pages. But, in other cases, they can work to earn links and mentions on smaller brands and notable pages on their sites.
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To do this, they seek out the journalists and online journalists who write about these businesses. Once they find the right person, they send them information about their client and integrate it into their article to create a snippet optimized to each publication’s desires.