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Top 10 Free Seo Tools and why you should use them

When you are working to develop the content for your site, it is essential to keep the SEO strategy on the side of the content strategy. As a result, your postings will be as optimised as possible. In the world of site ranking, you need SEO tools that can help you improve the discoverability of your site.

For those new to the world of content marketing, availing of SEO services can be a good option. But other than that, you can also make use of the various SEO tools available in the market. They can help you create a difference and give effective results on the commercial front.

Here we have a list of the top 10 free SEO tools that can act as your partner in improving your On-Page SEO

1. Rank Maths Plugin

This is a WordPress plugin that helps in the optimisation of the content that is published on your site. The use of the tool makes it easier for you to create the descriptions, organise the data, and develop the Meta description. You can use the plugin by installing it on your WordPress site.


For each page, Rank Maths assigns an SEO score. This plugin provides strategies to improve your rating for a specific term after you specify it.

2. Yoast SEO Plugin

Yoast SEO makes it simple to optimise your WordPress site and find content gaps. If your website is associated with WordPress, you can install the Yoast Plugin and activate it.


The Yoast plugin improves and modifies your text in three ways: SEO, readability, and social media. Yoast allows you to customise your website’s Meta descriptions, titles, canonical URL, index/no-index pages, and other backend options.

3. Google Trends

Google Trends is the SEO tool that can help you track the popularity of the subject and the recent trends in your business field, as is suggested by its name. You can use this SEO tool to hit the latest trends and create relevant content on time, based on the information of your marketing strategy.


This free SEO tool helps you understand how the trends keep on changing with time and how the choice or searches of the people vary. Firstly you need to enter a keyword in Google Trends.

You’ll be able to see how interest in that issue has changed over time, which regions have the highest interest, and what other terms people are searching for that are relevant to that inquiry.

4. Ahrefs Keyword Generator

Ahrefs’ Keyword Generator is a tool that will give you the list of around 100 keywords based on the term or phrase you have searched for.

Fill in the search area with 100 keywords or phrases to use this free tool. After which, you will be able to look at the top 100 keywords related to your search. It will also contain the search volume of the keyword till the time it was last updated. In addition to this, it will also contain the keyword difficulty level for the first ten keywords on your keyword list. 


Ahrefs tool is an ideal tool that anyone can wish to have when they want to look at the industry of keywords. You may see the top 50 questions connected to each term in addition to the keywords.

5. Ubersuggest

All those who want to come up with new ideas of content and keywords can use the Ubersuggest, a free SEO tool. The tool provides an overview of the keyword that you have entered.

Ubersuggest tool also gives you relevant long-tail keywords and recommends content ideas based on the term. It’s a terrific tool to utilise when looking for fresh ways to fill your social media or content schedule.


When you run a keyword on the search list, you will see the keyword search volume of the month, the average cost per click, and many more things.

6. Google Search Console

Google Webmasters, which is now famously known as Google Search Console. It can assist you in seeing how Google crawls and indexes your website. Once you have added the domain, you need to confirm that you are the owner of the site, and then you can make use of all the features of GSC.


Google Search Console has several functional capabilities, one of which is its ability to assist you in diagnosing technical issues with your website. It can also assist you in determining whether keywords on your site are helping in improving the ranking or not.

7. Bing Webmaster Tools

Webmaster is an often-overlooked service that includes a comprehensive suite of metrics to help you monitor your website and search analytics. To use Bing Webmaster tools features that can optimise your site’s content. You can create and add the account to your site and upload the sitemaps.


It is the tool that can assist you with keyword research, finding the problems on your website, and reporting. It’s an excellent approach to get a second view of your site or uncover any new data that Google Search Console didn’t provide.

8. Analytics Google

To check if your SEO efforts are paying off, look at your site’s discoverability to see where your visitors are coming from. After making post adjustments, you may notice an increase in traffic, but that traffic could be coming from a different source, such as social media.


It is an SEO tool that permits you to monitor the way visitors can interact with your website. You can use Google Analytics to have a close view of the people visiting your site and the time they were on your page.

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9. Backlink Checker by Ahrefs

Ahrefs Backlink Checker is a free version tool that helps you see the top 100 backlinks for each search website. You need to enter the URL in the search field, and it will view the domain rating, referring websites, and the number of backlinks for that particular site.


The tool is the best option to check the backlinks and make their competitive analysis. The tool offers the option of reading 100 links.

10. SEM Rush

SEM Rush has a free version of their comprehensive tool, similar to the other tools described above. It is a tool that can help you research keywords, content optimisation, On-page SEO, rank tracking and many more features. To use these features, register for a free account.


The Backlink Analysis and Link Building Tool from SEM Rush allow you to examine your backlink profile in detail. The Link Building Tool in the free version has a restriction of 100 domains, but you can track your referring domains and backlinks over time, including gains and losses, as well as your backlink authority score.


Are you new to SEO? All these sites will help you learn, and the best thing is that all of these sites are available free of cost. So visit all these sites to enjoy your work.

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