Live streaming is another format for sharing content with the world. Like a virtual event, live streaming is also conducted through the internet and has advantages and features. Here, in this blog, we have shared with you the factors that have made live streaming a reliable mode of sharing content. Have a look.
What is Live Streaming?
One can define live streaming as delivering real-time content to the audience. With live streaming, the organizers stream the content simultaneously as it is being recorded. Therefore, one needs access to an efficient live streaming platform, a stable internet connection, and a suitable live streaming platform to stream any content live. The concept of live streaming is a bit similar to that of the TV, and the videos that are streamed live are unedited, raw, and unfiltered. One can host either a public or private live streaming, which totally depends on the platform, the occasion, plan, and the objective of the streaming. The private live streams are open for all and don’t require any password to join, and the private live streams are target-specific. Those who want to access the private live stream should have the accessing password.
Over time, live streaming has emerged as the alternative to many physical events. Since they require minimal setup and are less expensive than other formats of conducting affairs, live streaming has become the go-to option for several brands worldwide. Another reason for the dominance of live streaming in the virtual world is that you can stream all your events irrespective of their format. In addition, delivering content to the audience has become easier than ever with live streaming.
What are the Advantages of Live Streaming?
In this live streaming guide, we are now sharing with you the advantages of live streaming:
Caters to a larger audience:
One of the most notable advantages of event live streaming is that the organizers tap into a wider audience. The physical events come with several limitations, such as a fixed number of attendees, virtual events, Hybrid event, and live streaming beyond these factors. They allow people from all over the world to be a part of the stream, given the required equipment. Hence, when we see it in the broader picture, live streaming allows more audience than a physical event.
Another significant benefit of going live over any platform, especially the social media channels, is that these channels automatically prioritize your live videos over any other content formats. This boosts audience attendance rates on the live video. However, while going live, ensure the content you deliver is different from the rest. People look for something different in each range and generally skip the repeated content. Hence, if they find you are also streaming the same repeated content, there are higher chances that they won’t watch the live stream.
Maximum Audience Engagement Rate:
The most significant benefit of trusting this content format is that live streaming offers the maximum audience engagement rate. It is because of several reasons. Since the kind of content people consume from live streaming is raw and honest, the audience feels more connected. Everybody these days is posting filtered content, but it is the live streaming where they get to consume what the organizer is sharing without any filters or post-processing. In addition, another reason is that live streaming allows the audience to interact with the organizers in real-time. The attendees can post their queries, comments, and questions in the live chat box that are seen and responded to by the organizers in real-time.
Less Popular, More Beneficial:
Let us jump onto the next advantage of live streaming. Live streaming isn’t overly popular yet. The fact that it is somewhere less known than other formats makes it a less crowded format yet. Though people have been using social media live forever, event live streaming is still an underrated format. It comes as an excellent opportunity for hosts to stream their events.
The next benefit of live streaming is that hosting one is cheaper than most of the other virtual events platforms. To stream live, all you have to do is get your hands on a suitable live streaming platform, have a laptop or mobile phone, and have a stable internet connection. What adds the cherry to the cake is that most live streaming platforms are free of cost, making it a win-win situation for the host.
Last but not least, one can use live streaming for more than one kind of content. Once done with live streaming, you can save the video for later use. You can use the snippets for your records or highlights to post on your social media. Not only will it allow people to see it for a longer time, but it also drives audience engagement rate on your social channels as well as your brand.
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What are Some Expert Tips to Host a Live Streaming?
Now that you know the advantages of live streaming without delay, let us jump straight into a few tips to help you host effective live streaming. Have a read:
- Keep your content as minimal as you can. No, we are not asking you to reduce your content, but we suggest you not overdo it. Sharing too much information in one session might leave the audience confused by the end. To avoid such situations, keep everything minimal.
- One of the most thoughtful pieces of advice of these times is to play smart, and in the case of your live streaming, you can play smart by keeping a plan B for uninvited emergencies. Having a second option will save you from embarrassment in front of your attendees in case of emergencies.
- Never compromise when it comes to the audio and video quality of the streaming. Having glitchy audio and video will disturb your attendees and leave a wrong impression.
- We all know the importance of practicing. The same goes for live streaming. Always conduct a practice session before the main session. It will help you understand the technicalities of your live streaming platform.
- If you want to ensure you execute the best live stream, you should never compromise with the platform you choose. There are several features to look into one. Spend enough time making a choice; it can make or break your game.
Live streaming is a promising format for delivering content and has been trusted by several organizations across the globe. We hope this blog has helped you gain some insight into the concept of live streaming, and you are ready to go live soon.